About Asaf Touchmair
Asaf Touchmair is an entrepreneur, a leading Israeli businessman, and the founder of the Israel Canada Group, which he founded with his childhood friend and business partner Barak Rosen. He serves as the company’s Chairman Of The Board Of Directors. He is also the founder and owner of Canada Israel, a private company that deals in real estate.
Touchmair led the growth of Israel Canada in recent years, during which the company acquired some of the most sought-after land reserves in Israel, including in-demand areas in the Gush Dan area. During these years, the company established some of Israel’s largest and most talked about projects, including the Da Vinci Towers, WIX Campus, Midtown Tel Aviv, Microsoft’s Middle East Headquarters, and ROM Tower.
Under Touchmair and Rosen’s leadership, the company is undertaking new projects to transform the Israeli real estate landscape. One such project is Midtown Jerusalem, which will offer upscale residential apartments, a commercial hub, hotels, and offices, serving as the entryway to Jerusalem. As a top-performing public enterprise, the company is prominent in the Tel Aviv 125 Index.
Areas of activity
Israel Canada is a seasoned and foremost real estate investment entity renowned for its expertise in mixed-use development. Spearheaded by Barak Rosen and Assaf Touchmair, the company has offered exclusive investment avenues for over twenty years, focusing on lucrative residential and commercial hubs worldwide. Meticulously curating strategic real estate prospects, Israel Canada has orchestrated the construction of notable skyscrapers, office spaces, and impactful complexes in and around Tel Aviv. These ventures, marked by their audacity and innovation, narrate a tale of triumph, reaping rewards for the company and its stakeholders.
Israel Canada is a seasoned and foremost real estate investment entity renowned for its expertise in mixed-use development. Spearheaded by Barak Rosen and Assaf Touchmair, the company has offered exclusive investment avenues for over twenty years, focusing on lucrative residential and commercial hubs worldwide. Meticulously curating strategic real estate prospects, Israel Canada has orchestrated the construction of notable skyscrapers, office spaces, and impactful complexes in and around Tel Aviv. These ventures, marked by their audacity and innovation, narrate a tale of triumph, reaping rewards for the company and its stakeholders.
Hotels
In addition to its significant presence in residential and commercial real estate, Israel Canada has ventured into the hotel industry with Israel Canada Hotels, led by Barak Rosen and Asaf Touchmair. In a short span, the company has overseen around 1,500 hotel rooms across several establishments nationwide, such as the prestigious Gali Kinneret Hotel, Play Hotel in Tel Aviv, and Lakehouse Kinneret Hotel. Moreover, Israel Canada is actively exploring new hotel projects both at home and abroad, and it is currently overseeing operations at two hotels in Athens.
ICR
Israel Canada and Reem (ICR) are distinguished figures in Israel’s real estate sector, boasting three decades of nationwide expertise in launching residential ventures. Their comprehensive services encompass meticulous planning, development, and management of new apartment complexes, emphasizing professionalism and excellence. ICR places a premium on personalized care for each homeowner, ensuring a seamless and gratifying experience from start to finish.
Cityhall
Cityhall was founded to complement and bolster the strategic initiatives of the Israel Canada group, emphasizing the creation of distinctive customer experiences and highlighting the company’s value proposition: Better & Different. By 2023, it will oversee projects like the 2 Sea View building and commercial areas within the Midtown Tel Aviv development. Additionally, Cityhall manages parking facilities across various company projects.
Assisted Living
In 2022, Israel Canada broadened its portfolio by acquiring Neve Aviv Club in Kfar Shmariahu from Isras Group, marking its foray into sheltered housing. With plans to enhance the property and boost occupancy, the company reaffirms its commitment to advancing its presence in this sector. Future endeavors include launching comparable projects tailored to the needs of the elderly. Israel Canada remains devoted to furnishing top-tier living environments with superior finishes and auxiliary amenities.
Maccabi Tel Aviv
In 2021, Rosen and Touchmair, leading Israel Canada, sealed a sponsorship pact with the Maccabi Tel Aviv soccer squad. The firm’s emblem will feature Maccabi’s primary jersey, training gear, and youth academy attire. Moreover, Israel Canada emphasizes community engagement and pledges active involvement in Maccabi Tel Aviv Foundation’s diverse initiatives.
